Luxury Jewelry Brands That Are the Best Investments
The coronavirus pandemic and the war in Ukraine may have disrupted the global economy, but the luxury jewelry sector is doing quite well. In addition to the obvious pleasure derived from acquiring jewelry pieces, it also helps protect against inflation. That said, which brands offer the jewelry that best retains its value? If you have this investment aspect in mind, here are the best luxury jewelry brands to consider.
Brands whose jewelry appreciates
When heritage preservation is a selection criterion when buying luxury jewelry, it is important to choose the brand carefully. With this in mind, it is best to focus on brands that are both popular and built on tradition. What are these safe bets in luxury jewelry? Those that allow you to protect your assets or make capital gains? Here they are.
Cartier
The French luxury house Cartier, established during the French Revolution by Louis-François Cartier in Paris, is renowned for its sumptuous and timeless jewelry. Its popular creations include the Tank watch, the Juste un Clou bracelets and Love, inspired by medieval chastity belts. The brand has taken several bold steps throughout its history, such as using platinum in jewelry making. Cartier spearheaded the transition from pocket watches to men's wristwatches in 1904.
Boucheron
Recognized as a gem expert, Frédéric Boucheron founded the eponymous house in 1858. He was the first jeweler to open a boutique in Place Vendôme, now the Parisian, if not global, epicenter of high jewelry. Boucheron's high-end jewelry and watches are inspired by nature and exotic cultural elements. Napoleon III's Italian mistress, members of the Russian royal family, and French singer Edith Piaf are among the house's most prestigious clients. Today, Boucheron continues to evolve its original creations to maintain their relevance after more than 4 generations.
Bulgari
Founded in 1884 by the Greek goldsmith Sotirio Bulgari, the jeweler has always been driven to break with conventions. The sparkling precious stones, sensual forms, and clean lines of its jewelry have made the house one of the most creative in the sector. The serpent is one of Bulgari's most famous symbols. The exceptionally opulent Serpenti jewelry and watches are particularly popular.
Read also: the best Italian jewelry brands
Chopard
In the world of high jewelry and watchmaking, Chopard positions itself as a family house guided by creativity and daring. Every year since its creation, the house has designed a new collection for the Cannes Film Festival, with which it is closely associated. Drawing inspiration from the palm trees lining the Croisette in Cannes, Chopard's experienced artisans dedicate approximately 40 hours to handcrafting the festival's most prestigious award, the Palme d'Or.
Graff
Graff, the global jewelry house with adventure and risk-taking woven into its DNA, was founded by Laurence Graff in 1960. Designed to move with the body, the brand's pieces are made to be worn as naturally as possible. Each piece reflects the pursuit of perfection and the minimalist use of metals, hallmarks of Graff. This approach allows the diamonds to stand out, making them appear to float. Graff's fascination with this stone is expressed through its jewelry. Every creation from this family business is produced entirely and sold by the house.
Tiffany & Co
The history of Tiffany jewelry dates back to 1837 when Charles Lewis Tiffany opened a small stationery and luxury goods store in New York. Since then, the brand has expanded its repertoire by relying on legendary designers Jean Schlumberger, Elsa Peretti, and Paloma Picasso. A brand focused on the North American continent, it is now internationalizing and reinventing itself under the leadership of Alexandre Arnault, to whom the LVMH group entrusted the revitalization of Tiffany and Co. since its acquisition by Bernard Arnault.
Today, Tiffany is increasingly targeting younger generations. But it is also investing in Tiffany’s & Co. high jewelry. Indeed, demand in this segment is stronger than ever. High luxury is therefore the object of all desires for major houses.
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Piaget
Renowned for its custom pieces in diamond, lapis lazuli, and rose gold, Piaget has been active in artisanal high jewelry since the 1960s. However, from 1874, the Swiss house was first recognized for its excellence in luxury watches. Always elegant, key pieces in Piaget's jewelry collections include rose and heart motifs. But also elaborate rings with bands adorned with brilliant-cut diamonds that spin. If you're lucky, you might find one of these pre-owned Piaget rings on our website.
