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TAG Heuer: The Story of an Iconic Brand
Founded by Edouard Heuer in 1860, TAG Heuer is one of the most prestigious names in Swiss watchmaking. From the outset, the brand distinguished itself through technical innovations and a commitment to excellence. In 1869, TAG Heuer obtained its first patent for an autonomous crown winding mechanism, marking the beginning of a long series of innovations. Edouard Heuer is also known for inventing the series-produced chronograph and the oscillating pinion mechanism, which is still used today in the design of mechanical chronographs.
From Mechanical Chronographs to Automatic Models
In the 1960s, TAG Heuer made its mark by launching iconic models such as the Autavia and Monaco, collaborating with other renowned names in watchmaking to develop the automatic chronograph. The brand later enriched its collections with vintage-inspired models like the Carrera, Daytona, and Monza.
TAG Heuer is also famous for being the first Swiss brand to send a watch into space. The Heuer reference 2915 A was worn by John Glenn during the Mercury Friendship 7 mission in 1962 and is now on display at the National Air and Space Museum in Washington.
Sport Watches and Innovative Design
TAG Heuer watches are known for their designs inspired by automotive dials and their exceptional precision, reaching up to 1/10,000 of a second. Their robustness, featuring cases made of steel and titanium carbide, makes them particularly favored by racing drivers like Jacky Ickx and Clay Regazzoni. Their innovative design, which includes luminescent silver hands and silk-screened backs, also appeals to sophisticated watch enthusiasts.
Discover TAG Heuer Watches at Miller
At Miller, we offer an exclusive selection of pre-owned TAG Heuer watches that combine prestige with accessibility. Discover our authentic models, carefully verified and offered at attractive prices. Visit our online store or our shop to find the TAG Heuer watch that matches your style.