Article: Top 10 Best Luxury Swiss Watch Brands

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Jul 29, 2024

Top 10 Best Luxury Swiss Watch Brands

Swiss watchmaking has long embodied the pinnacle of precision and refinement. This sector produces world-renowned luxury watches that combine artisanal expertise with innovation. Miller invites you to explore the top 10 best Swiss watch brands . History, key characteristics of each Swiss watchmaker, iconic models, and the average price of a pre-owned Swiss watch are all included.

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Article updated on November 17, 2025

1. Patek Philippe: the best Swiss watch brand?

Founded in Geneva in 1839, Patek Philippe is synonymous with exclusivity and watchmaking tradition. A quintessential Swiss watchmaker , the brand is famous for its complex and exquisite movements.

Patek Philippe watches are renowned for their precision and complexity. Each watch is assembled by hand. Furthermore, the manufacture controls the entire production process, including the production of its own components. The materials used are of the highest quality.

Iconic Patek Philippe models such as the Calatrava, the Ellipse, and the Nautilus are among the most popular. They represent the timeless elegance of the brand.
Price of a pre-owned Patek Philippe Swiss watch : from €4,000 to €50,000

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2. Rolex

Founded first in London in 1905, then established in Geneva, Rolex is synonymous with robust and classic Swiss men's watches symbolizing success.

Rolex is synonymous with durability and practicality. The Oyster cases, designed to be waterproof and shock-resistant, are iconic. The in-house movements, also manufactured by the brand with the crown, guarantee remarkable precision. Furthermore, the brand uses innovative materials such as 904L steel and Cerachrom for its bezels.

Rolex's iconic models, the Submariner and the Daytona, are must-haves, embodying adventure and sporty luxury.
Price of a pre-owned Rolex watch : from €3,000 to €50,000

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3. Audemars Piguet

Since 1875, Audemars Piguet has excelled in Swiss watchmaking, with an emphasis on innovation and bold designs.

Audemars Piguet is renowned for its pioneering spirit in design. The Royal Oak watches, introduced in 1972, revolutionized the industry with their octagonal steel case. The brand has mastered the art of horological complications, producing ultra-thin watches with complex movements.

The brand is known for its exceptional complications and creative use of materials.

Iconic Audemars Piguet watches: the Royal Oak, with its distinctive octagonal case, remains a symbol of relaxed luxury
Price of a pre-owned Audemars Piguet watch : from €5,000 to €60,000

4. Omega

Founded in 1848 in La Chaux-de-Fonds, Omega is renowned for its achievements in the field of chronometry and its association with space exploration.

Omega excels in chronometric precision and robustness. Considered one of the finest Swiss watch brands, it notably developed the renowned Co-Axial caliber. This caliber reduces friction while increasing longevity. Omega watches have also achieved their renown due to their association with space exploration.

Omega's iconic Swiss watches, the Speedmaster, known as the first watch on the moon, and the Seamaster, are timeless classics. Just like the Omega de Ville.
Price of a vintage Omega watch : from €800 to €10,000

5. Jaeger-LeCoultre

Since 1833, Jaeger-LeCoultre has established itself as a master Swiss watchmaker, creating luxury watches and high-end movements for other major Swiss and foreign brands.

Jaeger-LeCoultre is known for its versatility. The Swiss watchmaker produces watches with a wide variety of complications. The Reverso, with its rotating case, is an example of the brand's ingenuity. The decoration of the movements is often exquisite.

Jaeger-LeCoultre watches are iconic examples of the Swiss watchmaker's style: the Reverso, with its unique reversible case (video above), is a testament to the ingenuity of this Swiss watchmaker.
Price of a pre-owned Jaeger-LeCoultre watch : from €2,000 to €25,000

6. Vacheron Constantin

Founded in 1755 in Geneva, Vacheron Constantin is the oldest watch manufacturer still in operation, representing the pinnacle of traditional Swiss watchmaking.

Vacheron Constantin embodies elegance and exquisite craftsmanship. The brand's watches feature high-end complications, such as tourbillons and perpetual calendars. The pursuit of technical and aesthetic perfection guides the creation of each timepiece.

Iconic timepieces: the Patrimony and the Overseas exemplify the quintessence of elegance and performance
Price of a pre-owned Vacheron Constantin watch : from €4,000 to €20,000

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7. IWC Schaffhausen

Founded in 1868, IWC built its reputation on its Swiss pilot's watches and its focus on precision.

IWC specializes in aviation watches and is renowned for their robustness. IWC Schaffhausen watches utilize materials like titanium and aluminum, making them lightweight and durable. The movements regularly offer features useful to pilots, such as a chronograph and a power reserve indicator.

Iconic models : the Portugieser and the Pilot's Watch embody the successful marriage of IWC tradition and modernity
Price of a pre-owned IWC Swiss watch : from €3,000 to €15,000

8. Hublot

Founded in 1980, Hublot redefined contemporary luxury by blending innovative materials with highly original designs.

Hublot distinguishes itself through its unique avant-garde style and use of innovative materials. For example, ceramic, carbon fiber, and rubber, which can be combined with gold. The brand is also renowned for its complex movements and its distinctive approach to luxury Swiss watchmaking.

Iconic models : the Big Bang (pictured above) and the Classic Fusion symbolize the marriage of Swiss craftsmanship and modern style
Price of a pre-owned Hublot watch: from €1,000 to €30,000

9. Breitling

Since 1884, Breitling has distinguished itself through its precision watches dedicated to aeronautics.

Breitling focuses on aviation watches. Its high-precision Swiss chronographs are its flagship product. Breitling watches are often equipped with chronometer-certified automatic movements. Their masculine style appeals to enthusiasts of sports watches and navigation instruments.

Iconic models of Breitling Swiss watches : The Navitimer and the Superocean are icons of aeronautical performance
Price of a vintage Breitling watch : from €1,000 to €30,000

10. Longines

Since 1832, Longines has been synonymous with tradition and elegance, offering quality Swiss watches to the general public.

Longines has built its reputation on tradition and affordable products. The watches feature a classic and elegant design, with particular attention paid to the precision of the movements. The Longines collections offer a variety of styles, from the sporty Conquest to the timeless elegance of the Master Collection.

Iconic models from Longines' Swiss watch collection: the Conquest and the Master Collection are emblematic examples of Swiss sophistication at a thoughtfully designed price.
Price of a pre-owned Longines watch : from €2,000 to €10,000

Miller: the best pre-owned Swiss luxury watch brands, for all budgets

As a specialist in antique watches in Paris, Miller showcases timepieces from the finest Swiss watchmakers. Whether for men or women, you're likely to find the luxury pre-owned Swiss watch you're looking for among our selection, which is updated almost daily. Purchase online or in-store.

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And if you're not obsessed with Swiss movements, see our Top list of the best luxury watch brands (which does, however, include Swiss brands).