Fendi is moving into high jewelry
For the first time in its history, the fashion house Fendi has developed a set of 3 high jewelry pieces. Employing more than 1,000 diamonds, Delfina Delettrez Fendi, artistic director of Fendi jewelry, created a three-piece set with cascading white stones interspersed with yellow baguettes arranged in an F shape that require attention to be identified.
“I wanted to use the logo in a subtle way, almost like a hidden code,” Delettrez Fendi said in an interview. “For me, the F is almost the family symbol.”
Luxurious Fendi jewelry full of symbolism
Karl Lagerfeld, who designed Fendi's fur coats and ready-to-wear for over 50 years before his death in 2019, created the inverted FF monogram in 1965. It appeared mainly on leather goods, but also on Fendi clothing and luggage.
Yellow, the color of Fendi packaging, was another key element of the jewelry. Delettrez Fendi spent almost a year searching for a set of exceptional diamonds with a subtle yellow/orange hue to suggest the color of a sunset in Rome.
The Flavus necklace by Fendi features over 1,000 diamonds
“I really wanted to incorporate the concept of purity and lightness. I wanted the pieces to be meaningful and evocative,” the designer explained. “I think there is nothing more evocative than a diamond. And there is nothing more significant than yellow at Fendi.”
This Fendi necklace features 4 central yellow stones, a reference to the fact that Delettrez Fendi, daughter of Silvia Venturini Fendi, artistic director of the Roman house's accessory and men's collections, is part of the fourth generation of the founding family.
The 3 pieces of the Fendi Flavus jewelry set
Named “Flavus”, meaning yellow in Latin, this Fendi jewelry set debuted at the opening of Fendi's Fall 2022 haute couture show by Kim Jones, artistic director of couture and women's collections since 2020.
The succession of stones on the earrings and necklace is meant to evoke a Roman fountain while also being a nod to the alluvial sourcing of the stones. “Movement is important, comfort is fundamental,” said Delettrez Fendi. The design of the collection's cocktail ring is static, but it gives the appearance of several rings stacked together.
The creation of these high jewelry pieces took over a year. The main challenge was to find yellow diamonds with the right color intensity and shape for an emerald cut.
She noted that the diamonds are particularly young. They are only about 900 million years old, compared to the usual 3 to 4 billion years. The 3 Fendi jewelry pieces are sold separately or as a set. Their price ranges between 350,000 euros and 1.2 million.
