Giorgio Armani launches into fine jewelry
Giorgio Armani, the Italian king of fashion, has decided to expand his empire to fine jewelry. With the " Giorgio Armani Privé Haute Jewellery " collection, the designer is offering high-end jewelry for the first time.
The collection was premiered worldwide at his New York boutique on Madison Avenue. The Armani jewelry was accompanied by the Armani Privé Spring/Summer 2019 haute couture collection. It is no coincidence that Armani chose New York for the presentation of his first fine jewelry line. According to him, " the American market is very demanding, but also receptive. " New York should make it possible to gauge the market's interest in this luxury jewelry.
Giorgio Armani Privé Haute Jewellery: 20 luxury jewels made in Italy
The Privé Haute Jewellery line consists of 20 handcrafted pieces by Italian master artisans, under the watchful eye of the designer. These are necklaces, rings, bracelets, earrings and brooches. These luxury Italian jewels were inspired by the Armani Privé Spring/Summer 2019 haute couture collection, which was presented in Paris in January. These jewels are therefore particularly aimed at Armani customers, to allow them to sport a total look.
Their price varies between €17,600 and €167,000. Many jewels have already found buyers during Paris Fashion Week, even if Armani refused to give further details.
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Armani jewels in Tokyo and Paris
The collection, after a stay in New York, will then head to Tokyo and Paris. Regarding Giorgio Armani Privé Haute Jewellery, the head of the house declared:
" I think there is a genuine interest in the work of master craftsmen, in beautifully crafted and exclusive pieces, which have been designed to last. I felt that the time had come to devote my energy to creating fine jewelry, in order to complete the existing offer of clothing and accessories from the Armani Privé collection. "
