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Article: Giorgio Armani launches into fine jewelry

Giorgio Armani se lance dans la haute joaillerie

Giorgio Armani launches into fine jewelry

Giorgio Armani , the Italian king of fashion, has decided to expand his empire into fine jewelry . With the " Giorgio Armani Privé Haute Jewellery " collection, the designer is offering luxury jewelry for the first time.

The collection had its world premiere at his New York boutique on Madison Avenue . The Armani jewelry was accompanied by the Armani Privé Spring/Summer 2019 haute couture collection. It was no coincidence that Armani chose New York for the presentation of his first line of fine jewelry. According to him, " the American market is very demanding, but also receptive. " New York should provide an opportunity to gauge the market's interest in these luxury jewelry pieces .

Giorgio Armani Privé Haute Jewellery: 20 luxury jewels made in Italy

The Privé Haute Jewellery line consists of 20 pieces handcrafted by Italian master craftsmen under the designer's watchful eye. These are Art Deco pieces in the form of necklaces , rings, bracelets , earrings, and brooches. These luxury Italian pieces were inspired by the Armani Privé Spring Summer 2019 haute couture collection, which was presented in Paris in January. These pieces are therefore particularly aimed at Armani-wearing clients, allowing them to achieve a total look.

Their prices range from €17,600 to €167,000 . Many pieces of jewelry have already found buyers during Paris Fashion Week , although Armani refused to give further details.

Also read: Top 11 best Italian jewelry brands

Armani jewelry in Tokyo and Paris

The collection, after spending some time in New York, will head to Tokyo and Paris. Regarding Giorgio Armani Privé Haute Jewellery, the house's boss said:

I believe there is a genuine interest in the work of master craftsmen, in beautifully crafted and exclusive pieces that have been designed to last over time. I felt the time was right to devote my energy to creating fine jewelry, in order to complement the existing offering of clothing and accessories in the Armani Privé collection.

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