M Cut watch and Les Muses jewelry: Mellerio targets young people
Mellerio dits Meller has been creating precious jewelry and art objects since the Renaissance. As such, the title of the oldest jewelry house in the world that it claims is plausible. Which does not prevent it from innovating. It recently presented a new timepiece: the M Cut mechanical watch . With Les Muses jewelry (new Rivieia collection), the house clearly aims to seduce young people.
M Cut: the first Mellerio automatic watch
“ This is our first automatic watch, ” said Laure-Isabelle Mellerio , 52, the company’s general and artistic director. Since taking over the family business following her husband’s death in 2018, Mellerio has made it her mission to appeal to a younger clientele. She hopes to achieve that goal with this high-end M Cut watch .
In recent years, Mellerio has produced luxury watches , but only quartz. The new M Cut watch collection, on the other hand, uses mechanical movements made in Switzerland by one of the most prestigious producers in La Chaux-de-Fonds. The M Cut uses the ETA 2000 caliber, which is visible without disassembly. Prices for a Mellerio M Cut start from €7,600 and can reach up to €17,600 .
Design of the Mellerio M Cut
The Mellerio tradition is respected with the egg shape of the watch , a style adopted since the early 1990s. “ It’s based on the Beau Sancy ,” said Côme Mellerio, 28, the house’s international sales director.
The Beau Sancy is a 34.98-carat diamond known not only for its size, but also for its unusual shape. The gem is named after one of its first owners. The diamond later became the centerpiece of the crown that Marie de Medici wore for her coronation as Queen of France in 1610.
The first Mellerio watches inspired by the Beau Sancy
In 1993, Mellerio began making Beau Sancy-shaped watches , powered by Swiss-made quartz movements. From clean-lined steel cases on leather straps to gold cases with guilloché dials, there’s something for every budget. One dazzling women’s model for sale on Mellerio’s website is the Medicis, a diamond-paved timepiece that retails for €90,000.
- Akillis Paris luxury jewelry
By contrast, the M Cut watches are unisex , Mellerio said. Their size? 36.95 millimeters by 30 millimeters. The cases are in steel, white gold or yellow gold; the dials in white, black, navy blue or silver; and the straps come in a variety of colors, in calfskin or alligator leather with metal buckles that also mimic the shape of the Beau Sancy.
Les Muses de Mellerio jewelry: created for young people
Like the M Cut watches, the Les Muses jewelry collection is aimed at a young audience.
“ I look at people on the street, and I see people wearing lots of little necklaces, layering them, ” she said. “ I want to introduce these young people to wearing Mellerio jewelry. ” The Les Muses collection is inspired by the house’s traditional motifs:
- Cross
- Flowers
- Lily flowers
- Ovoid shape of Beau Sancy
These patterns however were used to create lightweight gold jewelry. These include:
- The Mellerio necklace the little vanilla cactus 5 motifs in diamond and green gold
- The Cléo ring with 2 motifs in 18 carat rose gold
A new Les Muses line, called Riviera , was inspired “ by our customers from the 1900s who went to the beach, ” Mellerio said. The collection will officially launch in September 2022.
