De Beers
De Beers: A Diamond Legend Since 1880
The story of De Beers began in 1880, in Kimberley, South Africa, with the vision of Cecil Rhodes and Charles Rudd. Founded to exploit the rich diamond deposits discovered in the region, De Beers quickly became the world's largest diamond house. Initially focused on controlling the diamond market, the company took a significant turn in the 2000s with the opening of De Beers Diamond Jewellers in London, at 1 Old Bond Street. The LVMH group then redirected the house towards the art of the diamond solitaire, strengthening its position in the high jewelry sector.
"A Diamond is Forever": An Iconic Slogan
The famous slogan "A Diamond is Forever" was launched in the 1940s, forever transforming the perception of diamonds as a symbol of eternal love. This advertising campaign, launched under the leadership of the then-president, had a global impact, initially captivating the United States, then Japan, and beyond. Since then, De Beers engagement rings, with their iconic solitaires, have made a mark in the history of jewelry.
De Beers collections are eagerly awaited each year. The DB Classic model, representing the pinnacle of solitaire design, remains the perfect embodiment of luxury and elegance. Collections like Annabel, with its V-shaped solitaires, as well as Talisman, Enchanted Lotus, and Adonis Rose, pay tribute to femininity and glamour. In 2009, the creation of The Promise ring cemented De Beers' image as a leader in high-end women's jewelry.
Pre-Owned De Beers Jewelry: Accessible Luxury
Once reserved for the elite, De Beers jewelry is now accessible through our selection of pre-owned pieces. Discover exceptional solitaires, signed pendant necklaces, rings, and more, at attractive prices. Indulge in the luxury and elegance of De Beers creations while saving money.
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De Beers: A Diamond Legend Since 1880
The story of De Beers began in 1880, in Kimberley, South Africa, with the vision of Cecil Rhodes and Charles Rudd. Founded to exploit the rich diamond deposits discovered in the region, De Beers quickly became the world's largest diamond house. Initially focused on controlling the diamond market, the company took a significant turn in the 2000s with the opening of De Beers Diamond Jewellers in London, at 1 Old Bond Street. The LVMH group then redirected the house towards the art of the diamond solitaire, strengthening its position in the high jewelry sector.
"A Diamond is Forever": An Iconic Slogan
The famous slogan "A Diamond is Forever" was launched in the 1940s, forever transforming the perception of diamonds as a symbol of eternal love. This advertising campaign, launched under the leadership of the then-president, had a global impact, initially captivating the United States, then Japan, and beyond. Since then, De Beers engagement rings, with their iconic solitaires, have made a mark in the history of jewelry.
De Beers collections are eagerly awaited each year. The DB Classic model, representing the pinnacle of solitaire design, remains the perfect embodiment of luxury and elegance. Collections like Annabel, with its V-shaped solitaires, as well as Talisman, Enchanted Lotus, and Adonis Rose, pay tribute to femininity and glamour. In 2009, the creation of The Promise ring cemented De Beers' image as a leader in high-end women's jewelry.
Pre-Owned De Beers Jewelry: Accessible Luxury
Once reserved for the elite, De Beers jewelry is now accessible through our selection of pre-owned pieces. Discover exceptional solitaires, signed pendant necklaces, rings, and more, at attractive prices. Indulge in the luxury and elegance of De Beers creations while saving money.
