"I have only one desire, that of creating and making the most beautiful jewelry in the world." said Louis Gérard, founder of theMr. Gerard's house, a world specialist in gemology. This jeweler created his own company in 1968 with the assistance of the Countess de Ribes, after having worked for a long time at Van Cleef & Arpels as amaster jeweler.
A decade after the creation of his company, he became one of the greatest French jewelers, recognized worldwide for hisluxury jewelrymanufactured products of the highest quality. He sold his company to a group of American investors in 1985, but reopened three years later with the support of the house's fans. Actress Marisa Berenson was one of his ardent fans who allowed him to take over his company under the nameLouis Gerard, an international jeweler, before its final closure in December 1991.
M. Gérard Jewelry: Eternal Jewelry
The M. Gérard brand is famous for its ability to combine three styles in one, in accordance with the motto of its creator: the tradition of yesterday, the quality of always, and the creation of the future. Louis Gérard stood out for the quality of the jewels he used, the complexity and delicacy of his jewelry. The closure of the house in 1991 meant that his jewelry becamerare coins, still very popular today, particularly via aMr. Gerard ring.
Examples of mythical antique Gérard jewelry
The proof, the“Medici” collection, composed of a “Volutes” necklace, a “Goutte” bodice clip and a pair of“Grappes” ear clips, a yellow gold setting, set with brilliant-cut diamonds and round rubies highlighted with baguette diamonds, was a great success when it was put up for sale. This shows how Louis Gérard's originality and passion for his antique jewelry still manages to touch the world, even years after the house closed.