Chopard Jewelry: Here is the Happy Butterfly collection, in collaboration with Mariah Carey
In 2022, Chopard offers us a new capsule collection in collaboration with Mariah Carey. Named Happy Butterfly , these Chopard jewels pay tribute to butterflies. A theme that is definitely very fashionable in jewelry, while being closely linked to the career of the famous American singer.
Butterfly jewelry: a fashion that has not dried up since the pandemic
It’s almost like the butterfly effect. From De Beers’ new Portraits of Nature collection with its butterfly-inspired diamond jewelry to the countless lepidopteran-themed creations presented at the Las Vegas jewelry shows in June, high-end jewelers are paying homage to these colorful insects like never before.
However, the butterflies in Chopard’s new high jewelry collection have a much more personal meaning. Designed in collaboration with Mariah Carey, the diamond-encrusted Chopard high jewelry collection pays homage to the singer’s long-standing association with butterflies.
Happy Butterfly diamond necklace Chopard x Mariah Carey
In 1997, Carey released Butterfly, a deeply personal and career-defining album that not only showcased her talents as a singer with a highly eclectic repertoire, but also her status as one of the most versatile songwriters in contemporary music, according to Essence magazine.
“ Knowing that Mariah loves butterflies, I knew I wanted to focus on that as an inspiration and a main theme, ” Caroline Scheufele, Co-President and Artistic Director of Chopard, told Robb Report. “ That’s how we were able to bring the Chopard Happy Butterfly collection to life. It’s the result of a successful marriage of modern butterfly design and Chopard’s iconic Happy Diamonds style. ”
The two women have been close for many years. The friendship was formed over their shared love of “ jewelry and music, ” Scheufele told Robb Report. “ It all started at our party in Cannes in 2019. We had always talked about creating something together. ” The co-design process took place during the pandemic via Zoom, email, and WhatsApp.
“ Since Mariah loves unique pieces, we knew we wanted to make some one-of-a-kind creations that would be truly exceptional, ” she said.
The suite includes three pieces of Chopard x Mariah Carey high jewelry paved with diamonds:
- A pair of earrings
- A necklace
- A ring
The whole is set in 18 carat Fairmined certified ethical white gold . The collection also includes the Happy Butterfly x Mariah Carey luxury jewelry in 18 carat gold, diamonds and carnelian.
- The Chopard Julia Roberts Jewelry Collection
The butterfly, a visual dear to Mariah Carey
The butterfly is a motif that Carey has long been fond of. She has a history of wearing butterfly jewelry . The timing is perfect, if coincidental. It coincides with the 25th anniversary of the release of her album Butterfly.
This isn't the first time Maria Carey has collaborated on a jewelry line. However, it is her first in fine jewelry . The new experience required a bit of a learning curve, according to the singer's own admissions. " It was an honor to work with Chopard, and I learned a lot while creating the pieces. It was a really creative process ," Carey explained. " In the end, it was pretty informal. Chopard is a big company, but we didn't ask for anyone's opinion when it came to validating ideas. It was very spontaneous. "
In her interview with Vogue, Mariah Carey revealed details about her relationship with jewelry. While she loves them, she hardly ever buys them anymore. For her, jewelry is something sentimental . So she enjoys wearing the pieces she owns, especially vintage jewelry , which she particularly likes.
