Monsieur Louis Gérard was born in 1923. He established his first boutique, with the help of Comtesse de Ribes in 1968, at number 8 Avenue Montaigne, in Paris. Louis Gérard formerly worked for the renowned Maison Van Cleef and Arpels, for a period of 20 years. He was obsessed with the idea of creating the world’s most beautiful jewels. Within just 10 years, Gérard became one of the leading jewelers in Paris, London, and Monte Carlo; being highly reputed for his fabulous creations of fine jewelry.
His achievements were remarkable in that he was able to release new jewelry collections, in accordance with Haute Couture, twice a year. He designed mesmerizing collections of necklaces, bracelets, and earrings profusely adorned with diamonds and colored gems. Most of the jewelry was created by the workshop Atelier Vassort, to whom Gérard had been introduced when he had been working for the famous Van Cleef & Arpels. For two decades, Vassort created fascinating jewelry for Louis Gérard; clearly noted for its superb quality.
The jewelry attracted wealthy clientele from Europe, the Far East, and the Middle East. Louis Gérard catered for his customers by organizing lavish parties and staging shows in fashionable areas, like Cannes and Monte Carlo. In 1980, the firm’s magazine declared that Gérard was the leading exporter of French fine jewelry for the fifth successive year.
Gérard was the first to launch international manikin jewelry shows. He established stores in London, Lausanne, New York, and Geneva. He halted his active displays by 1985, the last display, named Louis Gérard, being held in that same year displaying easily attainable jewelry collections. In November 1985, the house discovered that it was in financial problems due to enormous over expenditure and was sold to a group of investors from the United States. Later on, it was bought back and re-established at 16 Avenue Montaigne, in a new showroom and named Louis Gérard, Joaillier Internationale. Nonetheless, within a period of three years, everything ended and the house met with its closure in December 1991; the outstanding jeweler retired and, eventually, died in 2006.
Occasionally, the Miller House is pleased to showcase Gérard’s remarkable jewelry pieces. For all your pre-owned luxury jewelry in excellent condition and at competitive prices, Miller is the name to trust, the renowned experts in antique jewelry with a sure foothold in Paris since 1989.